Trends and Innovations

Trends & Innovation

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This Carrie Bradshaw-Approved Summer Wardrobe Staple Is Taking Over TikTok

The Blood Orange Nail Trend Will Let You Live Your Dolce Vita Lifestyle

22 Nail Ideas for August That Will Slow Burn the Rest of Summer

10 Tiffany Blue Nail Ideas For Channeling Your Inner Audrey Hepburn

Boxer Shorts Are the Unofficial Cool-Girl Uniform of Summer 2023

This Unexpected Blush Color Looks Good on Literally Everyone

Baroque Nails Are a Must-Know Trend for Mani Maximalists

I Walked for Miles in These Comfy Platform Sneakers Beloved by TikTok

How to Use Color Theory to Upgrade Your Eye Makeup, According to Makeup Artists

Apparently, Unbuttoned Jeans Are the Latest It-Girl Style Trend

Apparently, Cute Little Fans Are the Hottest (Coolest?) Accessory of Summer 2023

Lighten Up With the Golden Hour Brunette Trend

TikTok's Latte Makeup Trend Was Made For Summer

Sculptural Seashell Nails Are the Best Mermaidcore Manicure Trend Yet

We Regret to Inform You, Capris Are Back

Everyone's Asking for the Muted French Manicure This Summer

7 "The Summer I Turned Pretty" Outfits That Serve Timeless Coastal Vibes

These 17 Barbiecore Beauty Products Add the Perfect Dose of Pink to Your Routine

20 Barbiecore Nail Ideas Perfect for the Dreamhouse

Barbie Blush Is the Prettiest Way to Wear the Hot Pink Makeup Trend

Dress Like a Wes Anderson Movie for the Ultimate Twee Girl Summer

Electric Nectar Nails Are Bringing Juicy Citrus Vibes to Your Summer Mani

Pat McGrath Put a Dark Spin on French Girl Beauty at the Jean Paul Gaultier Couture Show

The Siren Trend Is Like Mermaidcore's Sultry Sister

Curve Bangs Are the Key to Growing Out Your Bangs Gracefully

This Trendy Accessory Will Elevate Any Summer Outfit for Less Than $5

This Quiet Luxury Packing List Will Have You Traveling Like Sofia Richie All Summer

Lavender Latte Nails Are the Dreamiest New Take on the Milky Mani Trend

Fruit Salad Summer Is Here: These Are the 14 Cherry Jewelry Pieces You Need

This TikTok Hack Turns Any Bra Into a Strapless Bra—Here’s How

Styles Gone Viral: 5 Pieces TikTok Obsessed Over This June

TikTok’s “Wrong Shoe Theory” Is the Newest Styling Hack That Feels So Right

"TrapTox" Can Help Reduce Neck and Shoulder Pain, According to Dermatologists

12 Cuticle-Highlighting Manicure Ideas That Add Extra Pizzazz to Your Nail Beds

These 13 Ocean-Inspired Nail Ideas Are What Mermaid Dreams Are Made Of

Carrie Bradshaw Invented the Perfect Summer Outfit, and We're Still Wearing it 25 Years Later

Sun-Bleached Blonde Is the Laid-Back Take on Platinum

14 Strawberry Lemonade Nail Ideas for a Tart Summer Mani

Move Over Barbie, This Summer We're Embracing Polly Pocketcore

Blueberry Milk Nails Are the Celebrity-Approved Manicure Trend We're Trying This Summer

All the Barely-There Nail Trends That Have Gone Viral This Year

Big, Useless Belts Are Back

Quiet Luxury Is Coming For Your Manicure, Too

Summer 2023’s Biggest Jewelry Trends Include Mermaidcore and Coquette Decadence

The '80s Are Calling—Mall Bangs Are Back

12 Juicy Watermelon Nail Ideas to Wear All Summer Long

This Hair Color Trend Is Like a Halo For Your Face

It's the Summer of Sweet Fragrance

TikTok's Naked Nail Trend Is Coming for Your Manicure

Don't Be Afraid of the Medusa Bangs Trend

"Spritz Nails" Are Like an Alfresco Happy Hour For Your Fingertips

TikTok's Viral Mermaid Haircut Will Bring Your Waves to Life

15 Y2K Manicure Ideas That Prove Nostalgia Is Alive and Well

Chiffon Nails Are a Couture Manicure

The “Watercolor Tears” Makeup Trend Was Made for Sad Summer Girlies

Apparently, We're in for a "Tomato Girl" Summer

Satin Slip Nails Are the It Girl-Approved Mani to Try This Summer

Cherry Cola Hair is Here to Quench Your Thirst This Summer

“Linen Blonde” Hair Is the Low-Maintenance Way To Go Lighter This Summer

TikTok's "McDonald's Bangs" Trend Is Cuter Than It Sounds

9 Y2K Scents That Still Hold Up

We're in Our Eyebrow Decorating Era

The Sea Glass Mani Trend Is Like a Trip to the Beach for Your Nails

The Varsity Trend Is the Retro-Sporty Alternative to Athleisure This Summer

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